GO-TO-MARKET - Table of Contents
(Our GTM coverage depends on your specific requiremements & budget.)
Industry situation, business ecosystem, need and value assessment
How your competitors are positioning their services?
Market opportunity and beach head
How can we derive and propose your business-specific values?
Definng what, where and whom to sell?
SWOT & close competitive landscape
Optional market survey (primary & secondary)
Market sizing - TAM, SAM & SOM
Packaging and pricing
Content strategy & budgeting
Digital marketing plan & budgets
Revenue planning and forecast
Partner ecosystem & partner marketing support systems - Infrastructure
Process mapping + people + KRAs + KPIs
Distribution & supply chain